![]() Keeping it up to date can be time-consuming too, you don’t usually want too many songs on there, so you have to do a lot of rotating. Depending on the playlist, you have to make sure it fits within the theme/genre, find songs that are trending upwards, tracks are on the rise on other platforms like TikTok, etc. It’s sort of like a radio station, you can’t ONLY put on the stuff you like. It takes so much more time than most might think, ha. ![]() How do you create and maintain a successful playlist & how much time does it take? Once I hopped on TikTok in 2020, things started moving upward. Like a cooking playlist and I’d share a recipe along with it…and it all kinda flopped. At first, I was going real hard on creating content on IG that incorporated the playlists. I was already making private playlists for my own personal use, so I just started sharing them on my socials. ![]() I wanted to start helping underground bands I really believed in getting more exposure, so I figured putting together playlists with a lot of well-known bands and the newer ones sprinkled in, would help. We sat down to talk more about his career so far`! How did you get into Spotify playlist curation? Jesea Lee from Cleveland, OH played in punk bands most of his life before getting into the business side of music in 2013 when he started working at Tragic Hero Records and then launching his own media company High Road Publicity in 2015.
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